HOW EXERCISE AFFECTS MOOD essays

HOW EXERCISE AFFECTS MOOD essays Most people know that regular exercise can help you get in shape. But did you know that exercise can not only improve your physical well being, but your psychological state as well? There are many benefits of exercise because exercise affects every single part of your body. Exercise affects your nervous and cardiovascular systems, it affects hormone secretions which can regulate everything from diabetes, weight gain and also your mood. Exercise affects how you walk, talk, breathe, move, think and feel. In addition to the many treatments for depression, exercise has become an attractive new choice to alter a persons mood. Many recent studies have been published supporting the belief that exercise has been proven effective in improving depression and in some cases has been able to prevent it all together. The basic rationale behind these studies is that exercising has very positive effects on an individuals body and mind. In support of the psychological benefits, it has been determined that exercising increases a persons self-confidence as well as provides a feeling of accomplishment and mastery, which in turn may raise an individuals overall outlook (Rice). By assembling the results from fifty-one different studies, JC Spence found that a small but notable increase in self-esteem was linked to the lowering of depression (Artal). In addition to the increase in self-esteem, exercise can also provide a more positive perspective on life. By exercising in group settings the person is placed in an area where it is more likely that he/she will interact with others. The interaction can offer a positive therapeutic affect for those who are so depressed that they choose not to even get out of bed. It seems that the majority of studies dealing with the psychological affects of exercise all conclude that exercise does have a positive affect on depression. Take for instance the experiment done by Martinse...

What Are Restrictive and Nonrestrictive Adjective Clauses

What Are Restrictive and Nonrestrictive Adjective Clauses An adjective clause functions almost exactly like a solo adjective, to modify a noun. Adjectival clauses  are dependent clauses, and usually begin with a relative pronoun (which, that, who, whom  or whose) or a relative adverb (where, when, and why).   There are two main types of  adjectival  clauses: nonrestrictive and restrictive. Heres a little bit about how to distinguish between the two.   Nonrestrictive Adjective Clauses An adjective clause set off from the main clause by commas is said to be nonrestrictive. Heres an example: Old Professor Legree, who dresses like a teenager, is going through his second childhood. This who clause is nonrestrictive because the information in the clause doesnt restrict or limit the noun it modifies ( Old Professor Legree). The commas signify that the adjective clause provides added, not essential, information. Restrictive Adjective Clauses On the other hand, an adjective clause that is restrictive should not be set off by commas. An older person who dresses like a teenager is often an object of ridicule. Here, the adjective clause restricts or limits the meaning of the noun it modifies ( An older person). A restrictive adjective clause is not set off by commas. So to review, here are the basic rules. An adjective clause that can be omitted from a sentence without affecting the basic meaning of the sentence should be set off by commas and is nonrestrictive. An adjective clause that cannot be omitted from a sentence without affecting the basic meaning of the sentence should not be set off by commas and is restrictive Practice Identifying Restrictive and Nonrestrictive Clauses For each sentence below, decide if the adjective clause (in bold) is restrictive or nonrestrictive. When youre done, check your answers at the bottom of the page. Students who have young children are invited to use the free daycare center.I left my son at the campus daycare center, which is free to all full-time students.John Wayne, who appeared in over 200 movies, was the biggest box-office attraction of his time.I refuse to live in any house that Jack built.Merdine, who was born in a boxcar somewhere in Arkansas, grows homesick every time she hears the wail of a train whistle.My new running shoes, which cost more than a hundred dollars, fell apart during the marathon.I lent some money to Earl, whose house was destroyed in the flood.The thing that impresses me the most about America is the way parents obey their children.A physician who smokes and overeats has no right to criticize the personal habits of his patients.The beer that made Milwaukee famous has made a loser out of me. Answers RestrictiveNonrestrictiveNonrestrictiveRestrictiveNonrestrictiveNonrestrictiveNonrestrictiveRestrictiveRestrictiveRestrictive

Art Essay Example | Topics and Well Written Essays - 500 words - 26

Art - Essay Example The man is shown standing naked, covered by only a piece of cloth that is wrapped around his private part, with the end of the cloth anchored to his left arm. He holds a staff on his left hand and a vvfukupolk on right hand. The image reflects the Roman culture shown through the man’s way of dressing. The man is portrayed standing on a branch where an eagle sits, looking toward him. Most of the lines used are curved to trace the natural lines and curves of the images. For instance, the rod and the branch are made up of straight lines that follow the thickness of the subjects in proportion to the other figures. With the material used, the lines are long and continuous, giving details to the shapes of the subjects. However, the artist also used short lines to define the shoulder, chest, rib and abdominal parts of the man. Short, curved lines are used on the feather parts of the bird as well as the cloth wrapped around the man. The clothing and the bird are created in a manner th at they show seemingly real three-dimensional features that make the images look like they have rough textures. However, since the material used to create the images is sardonyx, the images are actually smooth. The artwork has a dark background that creates no sense of depth for the picture. Aside from the dark hue, the artist also used the natural color of sardonyx and bronze-like color for some parts of the bird’s feather and the cloth which is emphasized by the color of the frame that is made from gold, enamel and pearls. Another artwork in the exhibit is the â€Å"Bust of Silenius† which is a three-dimensional sculpture showing the head and chest parts of a man whose one breast is uncovered. The artwork is made from bronze and it definitely shows some historical information during the time of its creation just like the artwork discussed above. Contrary to the portrayal of the emperor, Silenius looks like an aged and stout

Event Management ( portfolio work) Essay Example | Topics and Well Written Essays - 2500 words

Event Management ( portfolio work) - Essay Example or the seminar Innovation without Boundaries for Summit Solvay a training firm.   The seminar will entail training participants on Simple steps to make innovation work ,myths and misconceptions about innovation, how to avoid common pitfalls of innovative thinking, best practices to quickly launch projects to prove creative concepts, how to harness existing corporate culture to drive innovation and growth. boundaries.   The main objective is to make profit from the money invested and returns on investment.   The second objective is to ensure that participants gain skills that they can easily implement in the work place.   The third objective is to ensure continued growth of organizations through adaption of latest innovation strategies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  The first objective will be achieved by having 200 plus participants attend the seminar. The second objective will be achieved by the quality of the presentations and interaction by the participants. A measure on the success of the seminar will be evaluated by participants being asked to respond to an evaluation questionnaire at the end of the seminar, Ramsborg et al (eds) (2008),. The success of the third objective will be assessed by the evaluation of the changes implemented in their organizations in a period of six months after the seminar.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The seminar will take place on 25th August 2012. 8.30 am to 5.00pm at Intercontinental Hotel in London.   The target audiences for the seminar are c-level management, middle management, supervisors and all individuals involved in the innovative process in their organizations.   The seminar will give organizations a platform to discuss the strategies they need to adopt for their innovative future. embrace change and remain abreast of the competition. This is especially important for organizations that operate in more than one country. The seminar on Innovation without boundaries gives these organizations to empower its staff with cutting edge skills to

Financial Management for a 5 Star Hotel Essay Example for Free

Financial Management for a 5 Star Hotel Essay The service to be marketed is a 5 Star hotel with 380 luxury rooms supported by a range of food and beverage outlets. Located in Dubai, the domestic market will be considered to be the GCC, given the accessibility via short-haul flights and that currencies are broadly all pegged against the US Dollar, and therefore do not fluctuate against each other. The marketing strategy will cover sales in this domestic market as well as a range of global key feeder markets. Through analysis and comparison with economic theories, recommendations to guide the marketing strategy have been made. These point to focussing more strongly on the domestic market based on the higher levels of government spending, backed by a high oil price, the relatively low impact of cross elasticity with airfares and the lack of currency fluctuation risk for sales. Firstly I will consider the cost of production and some scenarios which may impact on the marketing strategy. The main costs in providing a hotel service are labour, rent and upkeep, energy and room servicing supplies (such as linen and tea amp; coffee). In terms of predicting costs for the first half of 2012, it appears likely the cost base will stay fairly stable. All costs are incurred in the UAE, with all items sourced in the local market. The major items, rent, labour and room servicing, are on long term agreements which are already fixed. Longer term macroeconomic effects may impact these, for example expat labour from Asia may be available cheaper next year in the global employment market if the world economy slips into recession. Unit energy costs are variable and could be influenced by macroeconomic factors affecting the oil price. These are difficult to predict, however I have considered that a global slowdown in the period could lead to less demand, forcing the oil price to decline. At the same time, continued tension in the Gulf, particularly around the Straits of Hormuz, could lead to upwards pressure on oil prices. On balance, for this exercise I have assumed that energy prices in Dubai with remain broadly flat. In summary, the overall cost base for the hotel service appears to be relatively flat for the first half of 2012. To assess the service type, I have analysed the price, income and cross price elasticities for the hotel service. I have observed from personal experience in the hotel market in Dubai that a 33% reduction in room rates results in almost doubling of demand, suggesting a relatively high price elasticity of demand of -3. This provides evidence that demand in the hotel market in Dubai is very sensitive to room rates. Whilst the service is considered to be a luxury item, the global tourist market is highly competitive. The income elasticity of demand for such a service is likely to be relatively high, given a luxury hotel’s status as a non-essential item. Since it is a global market it is complex to assess how individual income effects will influence each feeder market, although I would expect that this elasticity will generally be greater than 1. For residents of some countries with high GDPs, such as the GCC, I would anticipate a luxury hotel in Dubai may have a slightly higher income elasticity of demand than for countries with a very low GDP, where increases in income may still not be enough to afford this service. When considering possible cross elasticities, a key factor influencing hotel demand in Dubai is likely to be the cost of air travel to the UAE. Since such a high proportion of guests arrive by air, some from far away with relatively large airfares, there is likely to be a high cross price elasticity between demand for hotel rooms and the price of air travel. Looking to the first half of 2012, possible effects on aviation prices may include additional aviation taxes, such as the EU carbon tax [1]. This cross price elasticity may therefore result in less demand for McKenzie Group’s service from Europe. Assessing the market structure for the McKenzie Group Hotel in Dubai, it is highly competitive. For 2012 STR Global said â€Å"most rooms planned to open in the luxury segment (11,123 rooms amp; 34 projects) and upper upscale category (10,198 rooms amp; 31 projects). The new supply growth in 2012 is expected to reach 9. 6% causing both rates and occupancy to slow down† [2]. Given the range of hotels and brands, my assessment is that the market is near to a perfect competition. Competitive strategies are likely to include discounted room rates, special offers for additional added benefits (such as complimentary transfers, room upgrades and theme park tickets), and increased sales and marketing efforts. Given the analysis above, The McKenzie Group will need to compete on pricing supported by investment in sales and marketing campaigns. In order manage the cross price elasticity risk with aviation prices, The Group should look to focus efforts on the non-air travel local market and pursue pricing opportunities for packages with airlines to give competitive overall costs to global customers. The market for The McKenzie Hotel Group is mainly segmented geographically, location of customers is the biggest influence on buying behaviour. This can be grouped into four key feeder markets: Asia Pacific (10% of sales), Europe (40%), GCC (40%) and North America (10%). Demographically, gender has no noticeable effect and buyers from all markets tend to be middle aged professionals. In the European market government-level economic activity is likely to dominate prosperity given the current crisis. High debt and deficit levels in certain countries will lead to big reductions in government spending and may reduce consumer confidence. Combined with general forecasts for flat growth, if not recession, in the first half of 2012, this could have a large negative impact on overall demand. The GCC market however could be buoyant with high levels of government spending activity, mainly on infrastructure backed by oil and gas revenues. There may also be additional government spending on social schemes as a result of the Arab Spring in Levant countries. As a result of this activity, the domestic market is likely to remain strong. Given the analysis above on the economic climate in key feeder markets and the effects of government spending, The McKenzie Group should target the domestic GCC market much stronger in the first half of 2012. Given the breadth of global feeder markets, a variety of currencies must be considered in relation to pricing effects for customers. Costs are all incurred in UAE Dirhams so the main impact on currencies is not on costs but on sales. Since the Dirham and GCC currencies are pegged to the US Dollar there is no consideration required currency fluctuations with the domestic (or North American) market. However some currency fluctuations could have a major impact on sales in the first half of 2012. The Eurozone crisis may reduce the value of the Euro against the Dollar (and hence the Dirham) which will make hotels in Dubai more expensive for customers in the Eurozone market. As well as the cost of rooms, customers will also be affected by the relative increase in costs for anything bought locally, such as food and entertainment. This risk adds to the argument that Europe is not a good prospect for sales for the first half of 2012. Since the UK is not in the Eurozone its currency (Sterling) moves independently to the Euro and given that it is traditionally a strong market for McKenzie Group, this must be considered. Since the UK may enter recession again in the first half of 2012 it seems unlikely that interest rates will be increased from their current low rates. In addition Bank of England actions might also reduce the value of Sterling and so holidays in Dubai will seem relatively expensive for UK customers. McKenzie Group should reduce its reliance on the UK market in the first half of 2012 to help protect against this risk. Having analysed various macroeconomic and microeconomic influences on costs and sales for McKenzie Group Hotels in Dubai in the first half of 2012, there are some clear recommendations for the marketing strategy. Costs are anticipated to be reasonably stable since they are either already fixed or are incurred locally. Sales are likely to be much less stable. Given the high price elasticity on demand and the near perfect competition in the market in Dubai, price strategies will be key. For sales from the European market in particular, poor economic conditions, low levels of government spending, the risk of weak currencies, and cross elasticity with aviation costs, could all have a negative impact on sales. In contrast, these effects have much less, if any, impact on the domestic GCC market which is also likely to be buoyant from government spending. It is recommended to invest sales effort in the GCC for the first half of 2012.

St. Francis Of Assisi Essay -- essays research papers

St. Francis of Assisi was born in Umbria in the year 1182. He was a child every father hoped for, he was filled with life, a determined and courageous individual. He was gifted with rather good looks, qualities that attracted friends and a gift of leadership. His father was an extremely wealthy merchant in Assisi. But this son, his favourite, was the one who broke Peter Bernardone’s heart. The boy turned on his father, and in a vicious event that eventually resulted into a public scene. St. Francis of Assisi stepped away from his father, his business and left his father in a state of immense emotional suffering. Francis joined the military at the age of 20. Prior to this date (1202), the favoured son showed his parents that he would like to follow his own life, not in the footsteps of his father. After his enlistment, he struggled heroically in one bloody battle, but his troop experienced defeat. Taken prisoner of war, he was held captive for several months, then released and sent home. His parents were joyful and made up to him for the long months of suffering by showering him with affection. Francis probably enjoyed receiving extra money the most from this. Being a prisoner of war did take a toll on Francis. His body became so sick that he almost died and it took over a year to recover. It was during this year that for the first time in his young life, he did some serious pondering. He explored the age old problems, "What am I?", "Where do I come from?", "Where am I going", "What is this world?" and "What is love?". St. Francis was an Italian Catholic and a talented poet. As an Italian, his heart moved naturally to deep affection, love and enjoyment. As a poet, he could see right through the outcome of those answers. One night during a dream, he saw his house turned into a palace. The walls of this palace were hung with glorious armory, banners, shields, and swords – all instruments of war. Suddenly he heard a voice, it explained that this was to be his palace, the gathering place for all his knights. The arms were theirs, the banners, and tokens of their countless conquests. To complete this wonderful dream, a gorgeous bride awaited him. St. Francis awoke charmed. A few days after that, he left Assisi to go to Southern Italy to enlist. He reached Spoleto, wh... ...Gospel with the greatest amount of individual liberty and the minimum of regulation. Cardinal Hugolino, the late Gregory IX, assisted Francis in the completion of the Rule of in 1223. All this effort took its tool on the health of Francis, he started realizing that he was nearing the end of his life. Since he believed he had lived like Christ, he pleaded to die like Christ. In 1224, accompanied by a few followers, he marched up the Alvernia Mountain, near Assisi to pray. At this time, Francis and Christ shared words with each other. Extreme exchanges were made between both sides. Francis told Christ about his request, to his wonder, the crucified figure of Christ surfaced to him. When Francis stepped back, he discovered that his body had wounds located in the same five areas that Jesus suffered on the cross. During the last two years of Francis’ life, his health was destroyed. He felt tremendous pain in his eyes, spleen, and liver, stomach and have contracted malaria. Francis knew his last days were nearing. He asked his attendants to sing to him, for Francis enjoyed the sound of music. St. Francis died on October 3rd, 1226, while singing his nature song, Canticle of the Sun.

Advertising and Public Relations Portfolio Essay

1.Write a report on experience with regards to approaching the organisation First contact was via telephone where I set up an interview time with Mr. Solly Khuthama. The contact was very positive and he was supportive and understanding with the need for this campaign. Once at the Tumelo Children’s Home, I met with Miss Mpho who was also very helpful with fully answering all my questions about the organisation, as well as professional. How did the organisation respond to the request They were both very positive and looked forward to the finished communication campaign. Any information I needed was fully provided through open communication channels. Establishing a working relationship with the organisation It was decided in the interview that all further communication would be done telephonically and via e-mails between either Mr. Solly or Miss Mpho. As all questions were answered during the interview period, only the letters to and from the organisation, as required, were to be followed up on. Please refer to APPENDIX A and C. Identifying the communicator for the campaign The communicators of Tumelo Children’s Home are both Mr Solly and Miss Mpho on behalf of the entire organisation as Mr. Solly is the manager and Miss Mpho is the admin clerk/receptionist and they both oversee the entire running of the centre. 1.2 Identify the target audience (According to Integrated Organisational Communication text book, 2013:459) 1.2.1 Problem statement for the research To establish financial support and raise awareness about the Tumelo Home for the Mentally Handicapped Children. 1.2.2 Sub-problems a) To raise awareness amongst potential sponsors in Pretoria who are business owners. It contributes to solving the main problem as most of the business in Pretoria do not know about this organisation and cannot help without any previous knowledge of its needs. b) To find out the potential business owners’ needs (in the Pretoria area) and communication expectations of the organisation- if willing to deal with Tumelo Home for the Mentally Handicapped Children. This will help solve the main problem as when the businesses have all the information about the home, then further steps can be taken to ensure that all funding and support offered is used as desired. c) To educate potential donors’ in the Pretoria area through the use of different medias about the Tumelo Home for the Mentally Handicapped Children. This will contribute positively due to increased awareness through a larger media coverage than previously, and inform the potential Pretoria donors about the organisation in its entirety. 1.2.3 Research questions a) Research question 1: What is the current awareness of the Tumelo Home for the Mentally Handicapped Children, with Pretoria based business owners? b) Research question 2: If willing to deal with the Tumelo Home for the Mentally Handicapped Children, what would the potential business owners needs’ be? c) Research question 3: What media could be used to educate potential donors about the Tumelo Home for the Mentally Handicapped Children? 1.2.4 Unit of analysis Since the focus of the communication campaign is on business owners in the Pretoria area, the unit of analysis will be on these individuals, as they will be the receivers of the questionnaires. 1.2.5 Population(s) The target population identified for this study is of various Pretoria based businesses, while the accessible population is only the business owners that agree to meet up to take the questionnaire. 1.2.6 Sampling procedures Random sampling: questionnaires were sent out to various business owners via online methods, such as Facebook and e-mails, as well as telephonically through references given by employees, in a cross sectional manner of industry. 1.2.7 Methodology and measuring instrument Quantitative methodology is used as it more focused on the quantity of answers rather than the quality of the answers received. The measuring instrument used are questionnaires which answer specific questions of the desired target audience that are easy to complete and non-confusing. Please see APPENDIX B for questionnaire. Percentages of companies willing to support a non-profit organisation: 5 of the 9 participants indicated willingness to consider supporting (if more information could be obtained), leaving a total of 35.7% willing. Awareness of Tumelo Home for the Mentally Handicapped Children: 85% had indeed not heard of this home, leaving 14.3% (2 persons) having prior knowledge before the questionnaire. Information heard: The first person indicated that the information previously heard was abstract, while the other said that the information shared about the home sounded negative as the children need so much still. Preferred communication medium: 100% stated E-mail as their preferred communication medium. Preferred media medium Please note for the preferred medium: Many participants chose more than one option with preferred media mediums. 6 of the 14 participants indicated that they would prefer the website as a media medium, yet as the Tumelo Home for the Mentally Handicapped Children has a website already, I changed their selection to a newspaper advertisement as I want to create broader knowledge through media mediums not yet explored before. 1.2.9 Audience segmentation Demographics was provided for as one question asked for the situation of the company, as the questionnaire was specifically aimed at the Pretoria area, yet provision was provided for other areas. Another question was to find out whether or not the company would be willing to invest in the Tumelo Home for the Mentally Handicapped Children, to know the percentages that the communication campaign should be aimed at, and what their specific needs would be for this to occur. 1.2.10 Self-reflection (a) I discovered that the Tumelo Home for the Mentally Handicapped Children lacks coverage as most of the audience members had never heard of them before. (b) The extent that I predicted the results was a surprise as I believed that other forms of media mediums would be chosen, yet were not. (c) It was worthwhile in conducting the research as now the communication  campaign manager knows that there is a dire need of this awareness campaign and what media to use to get the word out as indicated by personal preferences of the random audiences. (d) The research could influence the way in which this communication campaign is planned due to the results indicating an exact percentage of awareness in which demographic areas, as well as showing that while the communications manager would prefer to use a Twitter handle for example, the audience prefers Facebook as an online means of marketing. Page 8 1.3 Analyse the situation and identify campaign aims 1.3.1 Historical review and forecast The historical background of Tumelo Home for the Mentally Handicapped Children: the home was opened in 1996 by Dr. Moses and Mrs. Orina Thindisa when Mr. Moses saw the many difficulties faced by the parents and families of these handicapped children. Driven by a love for the children in need, the facility was open in Ivory Park, Midrand. While it was originally opened as a centre for the children during daytime working hours, many of the parents abandoned their children and were never heard from again, leaving the two founders in a difficult situation, yet they persevered and the home operates on a 24 hour basis ever since. It now houses 32 children from which about seventy per cent are either orphaned, abandoned and previously abused. Since this is the old home for children with special needs, the waiting list contains around 250 applicants, coming from further afield than Ivory Park. Tumelo Home for the Mentally Handicapped Children’s forecast is to therefore gain enough fun ds to expand the home to cater for the many needs of so many special children that still need the attention, facilities and activities that they do not receive unless admitted. 1.3.2 Social, political and economic environment (a) The social environment is very supportive on the home as the community volunteers, looks after the security of the facility and helps out when possible. (b) The political environment affects the home as the Tumelo Home for the Mentally Handicapped Children is funded by grants from the  government currently. Parents of the children residing within the home’s walls are asked to pay R500.00- which is given to them by the government as children’s grants. (c) The economic environment does affect Tumelo Home for the Mentally Handicapped Children as shortage of jobs results in that some of the parents neglect to pay their fee and rather use the government grants for themselves, leaving the home at a loss, whilst facing food and other cost increases. 1.3.3 Competitors Tumelo Home for the Mentally Handicapped Children does not have any competitors and have children from afar as Alexandria and Soweto needing space due to this lack of competition. 1.3.4 Describe the organization and its culture Tumelo Home for the Mentally Handicapped Children is extremely clean and the interior is cheerful and bright. It is clearly a place well taken care of and the caretakers truly have a passion for the well-being of the children. Culturally, the community has committed to the centre and looks out for the security of the grounds, are regular volunteers and help out where they can, leaving an impression that this facility is very family and community orientated. Please refer to APPENDIXES D, E, F, G, H, I, J, K, L, and M for photographs of the organisation. 1.3.5 Identify three issues based on the research results and situation analysis that are relevant for the campaign (a) There is not broad awareness about Tumelo Home for the Mentally Handicapped Children, leaving the home in dire need of financial sponsorship with no feasible way of gaining it. (b) Businesses that are interested in supporting a non-profit organisation all indicated that they required more information about the organisation to investigate whether or not it is worth while. (c) Local media coverage does not extend out the community, leaving the Tumelo Home for the Mentally Handicapped Children as another non-profit organisation that hardly anyone pays attention to. 1.3.6 Three broad general aims for the campaign (a) The first phase of this communication campaign would therefore be to raise awareness about the Tumelo Home for the Mentally Handicapped Children. Time frame: throughout the campaign- April 2013 to December 2013. (b) The second phase would then be to revamp all previous internal advertising and marketing to ensure that the corporate image is the same throughout in order for credible businesses to take an active interest and hopeful partnership. Time limit would be 4 months. (c) As the third and final phase of this campaign, this aim would be to do viral marketing about Tumelo Home for the Mentally Handicapped Children where all media coverage would go further afield than just locally in Ivory Park by the end of 2013. 2 PHASE 2: CREATE 2.1 Stipulate the communication problem or opportunity (According to Angelopulo and Barker, 2013: 461-469) 2.1.1 Formulate the main communication problem or opportunity As there is not a large awareness about the Tumelo Home for the Mentally Handicapped Children, fundraising is difficult and needs to be addressed. 2.1.2 The need to conduct this campaign Without funding, the Tumelo Home for the Mentally Handicapped Children will fail, leaving thirty-two children disadvantaged and hundreds of other challenged children on the waiting list without hope for a better life. 2.1.3 What the campaign aims to achieve To raise awareness amongst Pretoria business owners that are potential sponsors and donors. 2.2 Define strengths, weaknesses, opportunities, and threats 2.2.1 Describe three audience characteristics The audiences’ needs are to have an understanding of what the non-profit organisation does so that they can decide whether their company will be a suitable match. The audiences’ perceptions of Tumelo Home for the Mentally Handicapped Children will influence whether or not they are willing to donate based on previous knowledge. Attitudes of the audience in terms of donating to non-profit organisations depend on any dealing in the past with charities and how their money was used. 2.2.2 Define the needs of the audience The audience needs to know more about Tumelo Home for the Mentally Handicapped Children. They need to know what their money will be used for specifically. They need to have an open, two-way communication channel with the organisation. They need to be constantly updated and reminded about these children’s needs through the media. 2.2.3 SWOT analysis According to Angelopulo and Barker, (2013:322), the SWOT analysis is of the â€Å"organisation† itself- where the â€Å"strengths and weaknesses are internal factors†, with â€Å"external categories being the opportunities and threats†. (a) Strengths Tumelo Home for the Mentally Handicapped Children has access to basic services namely: electricity, water sanitation and a doctor’s room/surgery next door. They are fully supported by the surrounding community of Ivory Park. Their facilities contains two fully equipped dormitories, stimulation area, equipped kitchen and office, an inviting reception area, playground for the children, as well as a large hall that can be used multi-purposively. (b) Weaknesses The home needs more physio equipment for needed stimulation for the children. They do not have sufficient rehabilitation and medical equipment. They need to develop an adequate stimulation programme that meets the needs of the various age groups. Need a trained physiotherapist and speech therapist. (c) Opportunities The facility contains a large enough area for care-giver training for current employees as well as trainees. They can develop their service centre into a training centre for young people with mental and physical disabilities. (d) Threats Some parents do not support their children, leaving the home struggling to cover the extra costs that should have been taken care of. As there is a low awareness level, people further afield from Ivory Park rarely donate. (e) Problem As the area has no other facility to help take in these children, Tumelo Home for the Mentally Handicapped Children is the only safe place, leaving it in high demand, with too little space to accommodate such a high intake. 2.3 Determine the campaign topic The â€Å"help children that are abandoned, abused, orphaned and handicapped† campaign will promote awareness and raise funds amongst various target audiences. 2.4 Formulate strategic communication objectives 2.4.1 To raise awareness through various media about Tumelo Home for the Mentally Handicapped Children throughout the campaign- April 2013 to December 2013. 2.4.2 To educate the target audience about the needs of Tumelo Home for the Mentally Handicapped Children throughout the communication campaign running from April 2013 to December 2013. 2.4.3 To raise funds for the Tumelo Home for the Mentally Handicapped Children by spreading knowledge about their needs through different communication mediums. 2.5 Create the communication message 2.5.1 Formulate the â€Å"big idea† The â€Å"help children that are abandoned, abused, orphaned and handicapped† campaign is designed to raise awareness and increase funding for the Tumelo Home for the Mentally Handicapped Children by targeting mainly Pretoria based business owners who can donate significantly. 2.5.2 Message approach The approach used is emotional as the Tumelo Home for the Mentally Handicapped Children are in need for care and support, and no rational reasoning can put a price limit on that. It will also appeal to the business’ public relations departments as they should want their community to perceive them as giving and caring for the children of the community, which will also benefit them. 2.5.3 Different ways of presenting your message Theoretically the information produced will be emotional yet contain factual, demonstrative and testimonial information about Tumelo Home for the Mentally Handicapped Children. The billboard is a short message appealing emotionally to passers-by to put themselves in the children’s’ place, while he Facebook advert contains factual information about the children and their need for funding. The poster is eye-catching and more a demonstration on how would you feel if you had to rely on the support of others, leaving the newspaper advertisement as testimonial of the trials faced by these children and creates awareness of their funding dilemma. 2.5.4 Communication mix The use of the home’s own logo design is the most specific and best way to portray its internal communication as its marketing remains consistent in every form of media used. Billboard advertising is an excellent medium to portray an integrated internal communication of the Tumelo Home for the Mentally Handicapped Children. Page 14 Facebook adverts are an online communication tool specifically aimed at online users in a company. Posters integrate different element of emotional aspects that appeal to people, leaving them wanting to help in any way  possible. Newspaper advertisements is a traditional marketing tool that also contains a link for further information online if wanted. 2.6 Select the media 2.6.1 Medium one: billboard (a) This medium was selected because it will reach a larger target audience subconsciously, and business owners who are looking to contribute to charities will remember the billboard. (b) It contributes to internal integration through: Reach: Hundreds of people driving daily. Frequency: Everyday on the N1 North. Impact: Passengers will read it and interest will be created, while drivers can glimpse it and hopeful awareness for later research to be done will result. 2.6.2 Medium two: Facebook advert (a) This medium was selected as many internet users have a Facebook accounts and adverts online will reach people all over the world who may pass it on to their employers seeking a non-profit organisation to donate to. (b) It contributes to internal integration through: Reach: Everyone online with Facebook will receive it. Frequency: Every 30 minutes to pop up. Impact: People will see this advert and greater awareness will be created and hopefully more interest will occur, resulting in a viral word of mouth spread over the internet, possibly reaching people who can help. 2.6.3 Medium three: posters (at universities) (a) This medium was selected as many university students are encouraged to be more actively involved in the community and in charities, as well as may raise further awareness in future projects. Page 15 (b) It contributes to internal integration through: Reach: All students on campus will see it. Frequency: Students to and fro from classes. Impact: Students who are caring will pay attention to these posters and will further raise awareness about the home and may even help themselves. 2.6.4 Medium four: newspaper advertisement (a) This medium was selected as many business owners based in Pretoria read these newspapers for general knowledge about the country and daily issues that may influence the running of their businesses. (b) It contributes to internal integration through: Reach: All Sunday Times and Pretoria News newspaper readers. Frequency: Every day and every Sunday. Impact: Readers will gain increased awareness to enable them to enact further. 2.7 Produce the communication material (For the purpose of seeing the media activities as a whole, they will start on the next page.) Page 16 2.7.1 Design the four activities Billboard HOW WOULD YOU FEEL IF YOU WERE APART OF THE Tumelo Home for the Mentally Handicapped Children Abandoned, Abused, Orphaned, Handicapped HELP THEM, HELP YOURSELF Facebook Advert The Tumelo Home for the Mentally Handicapped Children is a place of safety for disabled and abused children. They need support from the South African community to ensure that these abandoned, abused, orphaned and handicapped children carry on receiving the supportive lifestyle they need and deserve. Help now through donating for this great cause of keeping our children safe. YOU can be that difference in THEIR lives Poster Tumelo Home for the Mentally Handicapped Children Awareness Campaign: Fundraising for CHILDREN in need. How would YOU feel- ABANDONED†¦ ORPHENED†¦ ABUSED†¦ HANDICAPPED†¦ YOU would also want a place of refuge†¦ HELP NOW- contact: Mr.Solly Khuthama on: (011) 261 1868 Newspaper Advertisement Tumelo Home for the Mentally Handicapped Children is a non-profit organisation that is in ever constant need of support from the South African community. Will YOU be the difference in the lives of these abandoned, abused, orphaned and handicapped children? 2.7.2 Explain how each activity contributes to the â€Å"big idea† Each media contains the phrase â€Å"help children that are abandoned, abused, orphaned and handicapped† which is the ‘big idea’ for this communication campaign. 1. The billboard’s meaning to catch passers-by’s attention to raise awareness for the children of Tumelo Home for the Mentally Handicapped Children. By  helping them, you help yourself be a better person by society’s standards. 2. The Facebook advert is aimed at creating awareness about funding needed for the Tumelo Home for the Mentally Handicapped Children and how these special children need help for the readers. 3. The poster helps raise awareness and educates viewers of the ‘big idea’ through its catch phrases emboldened, catching attention to remind people of others’ needs other than their own. 4. The newspaper advertisement contributes to the ‘big idea’ as it appeals emot ionally through the catch phrase, asking people to help donate to ensure the children’s’ safety. 2.8 Proof of authenticity Please refer to APPENDIX C SOURCES CONSULTED Books Advertising and Public Relations. 2012. Only Study Guide for COM3708. Pretoria: UNISA Advertising and Public Relations, COM3708, Tutorial Letter 101/3/2013. Department of Communication Sciences. Pretoria: UNISA Angelopulo, GC & Barker, R. (eds). 2013. Integrated organisational communication. Lansdowne: Juta. CMNALLE Tutorial Letter 301/4/2013 APPENDIX A Dear Miss Mpho and Mr. Solly, I wish to confirm the telephonic conversation and the subsequent meeting that took place. During the interview which took place on Thursday, 4th April 2013, at your offices, the following was agreed upon:- The communication campaign will focus specifically on raising awareness about your organization and its need for urgent funding. This will be accomplished through the following proposed steps:- a Your organization and where this community is situated. b Creating the proposed campaign through identifying the different key issues faced by the Tumelo Children Home. c 4x media draft versions to create public awareness of your plight. As I am a student of UNISA, I will not be implementing my research unfortunately, yet your organization will receive exposure through the interviews and questionnaires I will conduct during this time, about peoples’ and companies’ awareness of your home, and its many needs associated with the care of handicapped children. You are welcome to use any of my planning and research to assist you in any way you deem fit. If you do decide to use any of my suggestions and recommendations, I would be grateful if you would let me know what section/s you have used and the outcomes thereof as this will help me with future work. Any photography used in this portfolio is strictly confidential and anonymous, with only the marker/s of UNISA, my internal lecturer and myself seeing them, and will in no way be used in any manner unbefitting and will be used only with your consent. Thank you again for your willingness to work together with me and the sharing of your information. I will send the finished product if you so wish. I look forward to working with you both and if you have any other questions or concerns, please do not hesitate to contact me. Please accept my grateful thanks for consenting to see me and for the time spend discussing my proposals. APPENDIX B N.P.O. 016 874 The following questionnaire is specifically for the use of a UNISA portfolio about an integrated communication campaign based on the ‘Tumelo Home for the Mentally Handicapped Children’. The recorded results are completely anonymous. Please circle the correct option where relevant. What is your position in your company? Owner Director APPENDIX C N.P.O. 016 874 PBO 930018541 08 April 2013 To Whom It May Concern Cara Grater Tumelo Home is situated in Ivory Park settlement .MIDRAND, it is a home for profound mentally and physically handicapped children, 75% of our children are either abandoned, orphaned or abused from home, at present Tumelo Home is catering for 100%, black and disadvantaged children with severe mental retardation and physical disabilities. TUMELO HOME has created 20 job opportunities to previously disadvantaged persons (amongst them is 17 women, 1 person with disability). We hereby authorise the above student to use our organisation to do her school project. She is a warm person and dedicated. During our interview, she was coming up with exciting ideas and she showed initiative. We were please to have met her and are very honoured to help her, so that she can help us. As an organisation, we feel that the communication campaign will be helpful because as an NGO we need exposure and for people to know about the kind of people we are taking care of, to learn about their condition and be able to appreciate them. So we feel like this project is going to be a great help to us. M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 25 N.P.O. 016 874 PBO 930018541 For any further information, please do not hesitate to contact us. Yours sincerely, Mr. Solly. M .Khuthama TUMELO HOME MANAGER M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 26 APPENDIX D; E Above: View of Ivory Park- Midrand Below: Close up of Ivory Park- Midrand

Analysis of the opening sequence of ‘To kill a mocking bird’

The film portrays the innocence and world of play of a tomboyish six year-old girl and her ten year-old brother, and their perception of their widowed attorney father. They also fantasise about an outsider who inhabits a mysterious house in their neighbourhood. Abruptly brought out of their carefree world by their father's unpopular but courageous defence of a black man falsely accused of raping a Southern white woman. Although racism dooms the accused man, a prejudiced adult vengefully attacks the children on a dark night – they are unexpectedly delivered from real harm in the film's climax by the reclusive neighbour, â€Å"Boo† Radley. The opening shot of the film contains the universal international globe spinning, along with a simplistic piano solo. The piano solo loses us in a child's world, as the music has an element of innocence and simplicity. The camera then pans to an overhead shot of a worn box. The simplistic, childlike music is then accompanied by the child's effort to make music of which is very basic. The audience is unaware of the gender of the child. However the child's tone gives the audience the impression that it is a little girl, therefore it may be scout. A young pair of hands appears to open the box revealing a collection of valued treasures, including crayons (new and used), a mechanical pencil, two carved soap doll figurines – one male and one female, an old broken pocket watch, a skeleton key, a broken pocket knife, a medal, a few marbles, jacks, chalk and other minor objects. Each of these items are emphasised, some of these items are related to the storyline, for that reason the producer could have done this to allow the audience a swift summary of the film, however their significance is not appreciated until the end. As she opens the box she sings, hums and giggles to herself, these gestures flow with the music. It's almost as if the child is expressing her emotions though the music allowing the audience to relate more to her character. She then colours over lined paper with a round crayon, revealing the title of the film in white letters, her tone sounding almost satisfied with the outcome. The camera circles slowly from left to right along various collections of carefully-arranged objects in magnified close-up. After viewing the opening sequence numerous times. A black and a white striped marble are emphasised by the camera, leaving the viewer questioning their relevance. The white ball is then set in motion by the child. The white marbles then collides with the black marble. By this action the producer could be implying the racial tension between blacks and whites. After drawing a simple, stick-figured ‘mockingbird', the girl shades in the winged creature and then rips the paper through the bird. With this gesture, the girl giggles and sighs pleasingly. This action could also relate to the division in her society. Symbolism plays a large role in the opening sequence; the objects that appear behind the opening credits include a pocket watch, pearl necklace, whistle, marbles and a child's drawing of a bird – they are all items that gain meaning as the story unfolds. The music is very important in the opening sequence; it begins with a simplistic, childlike piano solo, and then develops by almost expressing the girl's emotions and actions. The music varies with her every action, when she colours in the music becomes the base tune as the scribbling and the girl's self satisfaction or dissatisfaction is expressed in her tone of humming and singing. The music almost acts as a teleport taking the audience in to the film; this could assist them, in their understanding of the child and her actions. The way the producer has: angled the cameras, so that the symbols appear all different dimensions it makes the items either fragile and delicate or sturdy and imposing, and the way they have used significant symbols to set the scene make the viewer feel intent on finding out the significance of them in the storyline. Overall the use of music, symbolism, and camera angles set the scene perfectly as there are hidden meanings and hints of what may unravel. The music acts as the child's emotional state, and allows the audience to relate and experience her little world. While the use of symbolism helps the audience visualise the world of a child and relate to her ability. Finally the way the producer has angled the camera, emphasising the objects that have significance in the storyline helps the audience understand the vulnerability a child has. The use of all of these techniques helps the audience relate to the child and the objects relevance in relation to the film.

Absentee Voting essays

Absentee Voting essays The symposium last February 11, 2000 titled Absentee Voting for Overseas Filipinos was a successful one. They have expressed their insights regarding the topic in an orderly manner. The facilitators actually have a passion to educate and at the same time encourage students to support this proposal to the government. Also, the three facilitators are very well prepared and they are very organized in delivering their respective topics. Sad to say, many of the students just keep talking with each other up to the point that they are distracting some students like us (ahem!) that are willing to be educated on this matter. For me, even if there are about seven million Filipinos on different parts of the world that are willing to vote, absentee voting is not the solution. If they want to choose a good leader, then they must go home here and take their chances. I said this because many of the Filipinos overseas dont have any idea on who are they going to vote. Its because they are not here. They dont even know the background of the person they will choose. We can never trust the reliability of others regarding this matter. I myself can say that I practice my right to vote based on my own perception on who is the right person to vote. I did not listen to what others even my parents say. Secondly, Absentee Voting may be one of the sources of scams or any cheating activities. We know damn well that our country has the dirtiest politics in the whole world. We cannot tell if the politicians will buy the votes of our countrymen abroad. We also know how smart the Filipino politicians when it comes on cheating. Lastly, Absentee Voting will cost much because the process itself will be very expensive. The government must send the authenticated ballots abroad then send it back again. The result of the election also can be delayed because the Comelec will have to wait for the ballots from abroad for final tal ...

The Benefits of Cell Phone Recycling

The Benefits of Cell Phone Recycling Recycling or reusing cell phones helps the environment by saving energy, conserving natural resources and keeping reusable materials out of landfills. Cell Phone Recycling Helps the Environment Cell phones and personal digital assistants (PDAs) contain a variety of precious metals, copper, and plastics. Recycling or reusing cell phones and PDAs not only conserves these valuable materials, it also prevents air and water pollution and reduces greenhouse gas emissions that occur during manufacturing and while extracting and processing virgin materials. Five Good Reasons to Recycle Cell Phones Only about 10 percent of the cell phones used in the United States are recycled. We need to do better. Heres why: Recycling just one cell phone saves enough energy to power a laptop for 44 hours.If Americans recycled all of the 130 million cell phones that are tossed aside annually in the United States, we could save enough energy to power more than 24,000 homes for a year.For every one million cell phones recycled, we can recover 75 pounds of gold, 772 pounds of silver, 33 pounds of palladium, and 35,274 pounds of copper; cell phones also contain tin, zinc, and platinum.Recycling one million cell phones also saves enough energy to provide electricity to 185 U.S. households for a year.Cell phones and other electronic devices also contain hazardous materials such as lead, mercury, cadmium, arsenic and brominated flame retardants. Many of those materials can be recycled and reused; none of them should go into landfills where they can contaminate air, soil, and groundwater. Recycle or Donate Your Cell Phone Most Americans get a new cell phone every 18 to 24 months, usually when their contract expires and they qualify for a free or low-cost upgrade to a new cell phone model. The next time you get a new cell phone, dont discard your old one or toss it into a drawer where it will just gather dust. Recycle your old cell phone or, if the cell phone and its accessories are still in good working order, consider donating them to a program that will either sell them to benefit a worthy charity or offer them to someone less fortunate. Some recycling programs also work with schools or community organizations to collect cell phones as fundraising ventures. Apple will take back your old iPhone and recycle or reuse it through its Renew program. In 2015, Apple recycled 90 million pounds of electronic waste. The materials thus recovered include 23 million lbs of steel,   13 million lbs of plastic, and almost 12 million lbs of glass. Some of the recovered materials have very high value: in 2015 only Apple recovered 2.9 million lbs of copper, 6612 lbs of silver, and 2204 lbs of gold! The markets for refurbished cell phones extend far beyond U.S. borders, providing modern communication technology to people in developing nations who would otherwise find it unaffordable. How Are Materials From Recycled Cell Phones Used? Almost all of the materials used to manufacture cell phones- metals, plastics and rechargeable batteries- can be recovered and used to make new products. Metals recovered from recycled cell phones are used in many different industries such as jewelry making, electronics, and automotive manufacturing. Recovered plastics are recycled into plastic components for new electronic devices and other plastic products such as garden furniture, plastic packaging, and auto parts. When rechargeable cell-phone batteries can no longer be reused, they can be recycled to make other rechargeable battery products. Edited by Frederic Beaudry

Market Competitiveness Research Paper Example | Topics and Well Written Essays - 750 words

Market Competitiveness - Research Paper Example The study will assess the relation between market competitiveness and organization pay system. It will help the organizations that are incapable to pay competitive salaries to its employees due to inadequate financial resources. Employee compensation is a key aspect in order to determine the market and industry competitiveness of a business. On the other hand, employee compensation also determines the productivity and effectiveness of an employee. As the salaries and wages contribute significantly to the income of employees therefore, the comfort, emotion, health and physical wellbeing of people is very much dependent on it. This has the insinuation that, firms that are unable to pay competitive salaries to their employees it may result struggling, less healthy and stressed up life of workers. It will affect the competitiveness of the company. Therefore, it can be said that less market unable to pay employee compensation may result less market competitiveness of organizations and less productivity of employees. Several level of employee compensation may also manipulate the employees’ behavior and attitude towards their organization and specific jobs. Lowly paid employees lean to show negative attitude toward their job as they are less motivated. These will definitely affect the productivity of employees that will negatively impact on the performance of the organization. Talented and skilled employees are basically more productive. It will save several training and orientation cost of organization. It also entails that the organizations that find it difficult to present attractive compensation will barely attract these experienced, talented and skilled employees. The organizations with limited financial resource can employ a key strategy in order to improve compensation of employees is bonus compensation system or performance based compensation system. It will allow the employees to be compensated appropriately

Incentive Plan (paraphrase) for my HR class Essay

Incentive Plan (paraphrase) for my HR class - Essay Example It is the responsibility of the supervisor to conduct a performance appraisal on the employees so as to ensure that the desired performance outcome is achieved in the organization. To do this, different performance appraisal methods can be used. One of the methods is the critical incident method in which the supervisor will write positive or negative performance behavior of a particular employee throughout the performance review period. Another method that can be used is the weighted checklist method where by a large list of descriptive statements of effective and ineffective behavior of the job are rated on each employee. The whole idea of performance appraisal is to ensure that the business retains efficient employees who can collectively perform towards the target goal of the business. Performance appraisal is also used in incentive programs of employees in the business. Incentive plans and acknowledgment programs often overlap to accomplish a common goal by being supervisor that increased motivation to perform. But there are differences. Traditionally, incentives are reserved for salespeople and tied to specific behaviors or outcomes like selling a specific product or line of products.